Bloom
Branding
Creative Brief
Bloom is a flower shop that offers resources for women. The word “bloom” has multiple meanings one of them is being in full beauty or health; to flourish. This is a safe place in which women can reach their full potential, create a sense of community, and be their true selves. I wanted the aesthetic to be feminine, beautiful, and elegant yet simple.
Thematic Considerations
For this project I used a color pallet that is similar to actual flowers, after trying different color combinations I settled for muted tints and shades of red and yellow. This color combination has a very feminine feel to it and is also very warm and inviting which is the aesthetic I was going for. I decided to use a geometric sans serif font and a script font to achieve a contrast between clean and elegant.
Final Lockups
Padfolio
After creating this project, a client asked me to create a padfolio with a similar design and color scheme to sell on their Amazon store. I worked with my client and an overseas manufacturer to go over many refinements, and created this product that sold worldwide on Amazon.com. In order to make this product stand out in the market, I designed a note pad with a daily planner layout. Each padfolio comes with 50 daily planner sheets which helps them stay on track with daily activities and goals.
