Bloom
Branding
Creative Brief
Bloom is a flower shop that offers resources for women. The word “bloom” has multiple meanings one of them is being in full beauty or health; to flourish. This is a safe place in which women can reach their full potential, create a sense of community, and be their true selves. I wanted the aesthetic to be feminine, beautiful, and elegant yet simple.
Thematic Considerations
For this project I used a color pallet that is similar to actual flowers, after trying different color combinations I settled for muted tints and shades of red and yellow. This color combination has a very feminine feel to it and is also very warm and inviting which is the aesthetic I was going for.
