Haulstars
Branding
Creative Brief
I created this logo and branding for a small business owner who was just getting started on his hauling and junk removal business. He wanted a simple yet fun design that will be easily remembered by his customers. At the start, all he had was the name Haulstars and gave me total creative freedom on the logo.
Thematic Considerations
This logo was difficult to create and it required a lot of trial and error. I started off creating multiple graphic options and trying out different fonts to create a lockup. I settled for a bold font and distorted the letters to fit with the graphic I created. After lots of refining my client was very happy with the final result.
