Daily Beats
Branding
Creative Brief
The Lofi music genre inspires this coffee shop and it is designed to have a venue where Lofi artists perform. I created everything from the font to the coffee cups to reflect the look and feel of Daily Beats. The pixelated font and vibrant colors of this coffee shop are also inspired by the Lofi aesthetic which is full of old-school graphics and relaxed yet catchy mixes.
Inspiration
Pixie
I created this font in Adobe Illustrator and used it for the Daily Beats logo, the posters, and the menu. I decided to name it "Pixie" since it has a pixelated look to it, this is one of the characteristics of the Lofi aesthetic.
