Branding

Creative Brief 

For this project I was tasked to create a coffee shop that is entirely inspired by the Lofi music genre and has a venue-like space for Lofi artists to perform. To create this coffee shop I made lots of research on Lofi music and created everything from the font to the merchandise to match the Lofi vibe.

Thematic Considerations

The static sound and repetitive beats found in Lofi music inspired me to create pixelated graphics with lots of movement. My color choices are bright and vivid which resemble neon lights at night, creating a relaxed and vibey mood that pairs perfectly with Lofi beats.

Pixie

I created this font in Adobe Illustrator for this project and decided to name it "Pixie" since it has a pixelated look to it, this is one of the characteristics of the Lofi aesthetic.